Jump to content

FresnoFacts

Members
  • Content Count

    602
  • Joined

  • Last visited

About FresnoFacts

  • Rank
    Advanced Member

Profile Information

  • Team
    Fresno State

Recent Profile Visitors

The recent visitors block is disabled and is not being shown to other users.

  1. LOL, So you are back to that one again, variations on the same 3 or 4 bullet points? If you honestly think LA and the Bay Area are like Fresno and San Diego then you don't know this state. That would be like me saying that Dallas and Houston are culturally the same because they are both in Texas (I know both cities and wouldn't say that). It is not just income or population or eyeballs. It is about consumer behavior on many levels not just one or two. A football fan may have team intensity but that is different than value to advertisers. I doubt ESPN only looked at ratings, population numbers and household income when bidding on contracts. It was only a few years ago that many were saying streaming/cord-cutting would not be a big deal, OTA/cable/satellite were all that mattered for sports. A lot of changed attitudes about that in just a few years. That change has impacted how content is looked at. Most sports fans know Sinclair bought the RSNs and is also into streaming. But what they miss is Sinclair is also a big player in rolling out ATSC 3.0 the next 2 years. Besides higher quality picture and sound, ATSC 3.0 will provide targeted advertising via OTA. It will be interesting to see how they merge all of those. The ability to track and target ads to viewers across cable, streaming/mobile devices, and also OTA will be interesting to see the revenue impact and content/contract moves.
  2. And the state of Oklahoma would have the 2nd lowest median household income in the MWC, ahead of only New Mexico. Even Wyoming and Idaho have higher median household incomes than Oklahoma. Cost of living overall is also higher in Oklahoma than in those 2 MWC states which would impact disposable income. Neither of those is being stated by me as a putdown of Oklahoma, just other facts like yours. http://www.cnbc.com/2018/12/07/median-household-income-in-every-us-state-from-the-census-bureau.html https://www.usatoday.com/story/money/economy/2018/05/10/cost-of-living-value-of-dollar-in-every-state/34567549/ Again it is not simply the number of people/eyeballs but who those people are, their demographics, their behaviors and value to the advertisers. The lower income or smaller number of viewer groups may actually have more value if they are more likely to spend on the advertised product. Which is more valuable to the advertiser's revenue, 2 million viewers where 1% are persuaded to buy the product or 1 million viewers where 3% buy the product. An advertiser will pay more for a smaller group if they convert to more purchases. Current research shows advertisers will pay a CPM 2X to 9X more for a smaller group if it generates more revenue. There is more to the price of 1 minute of ads today than simply how many see the ad. Looking only at the sheer size of a group is an analysis that is too simplistic in today's data environment.
  3. Those dollar estimates and the late game slot talk are coming from others in this thread. I am not talking about the time slot. But since you quoted me, ad rates are only partially based on number of eyeballs or game time. Those are measures dropping in value in the new environment. Advertisers are becoming more concerned about who those individual eyeballs are, their demographics, what their buying habits are, their disposable income, etc. The old aggregate analysis methods are falling away as more data is collected on people in our everyday lives. The data is being collected and the advertisers want it to make their decisions. You mention ESPN+. The move to streaming is not just the change in how sports are watched or the monthly fee like cable/satellite. Streaming provides a very different advertising model based on data collection, but the same idea applies to any internet connected situation. Devices can be linked to the individual user demographics and behavior. Advertisers can be told more than just an estimate of X number of viewers in the 18-35 demographic. Advertisers can be told more accurate breakdowns by income, types of purchases, etc. down to small levels. The data can be sliced in many ways when combined with additional data on the individuals collected by a data broker like Acxiom. That will drive ad rates up or down based on who those streaming viewers are, not just how many. There is a reason Disney is looking for a VP of ESPN+ Analytics. The data will be there to use. https://jobs.disneycareers.com/job/new-york/vice-president-espn-analytics/391/11477521 You are right that a company shouldn't pay more than they think they can make. Of course like any competitive purchase situation there may also be other strategic or ego reasons to make a higher offer to keep something away from another company. My point was that if the MWC contract on a per capita basis (using population, viewer numbers, etc) is higher than the AAC's, then for some reason the MWC may be given some value beyond just those population/viewer numbers or a late time slot. It might be demographics of the viewers, competitive concerns, etc.
  4. UNLV's President Neal Smatresk was chair of the MWC Board of Directors in 2012 when the San Jose State and Utah State invitations were made.
  5. CSU systemwide funding (not student fees or campus funds) paid about 1/2 the cost for Fresno State. The state chipped in since it is used for Kinesiology class instruction plus the athletic teams. A more functional design was a trade-off to avoid higher fees on students by getting state construction funds for instructional use. SJSU gained a nice recreational and athletic facility but I understand that student fees increased to pay for it. As far as I know it is not an instructional facility that the state would have helped pay for.
  6. $3 million or $4 million or more. Any of those numbers still indicates using either the lower TV ratings or lower population region numbers, MWC games will still be valued at a higher per capita $ value than the AAC received. All of the talk about ratings, population, football interest in the midwest/south vs west, etc. still misses the other contract value that would result in those estimated numbers. Until a contract, we don't know how that other value is looked at.
  7. So you were also at Pebble Beach today thinking about the US Open?
  8. That opened weeks ago. In fact you told us on April 18 that you went to the ribbon cutting. Not sure why we are hearing about it from you again.
  9. LOL, then also give the Rammies some recognition. Colorado State vs Colorado Friday August 31 on ESPN.
  10. Yes except none of those are Saturday night. It is nice coverage for the AAC but in week 1 both the east coast and west coast will see MWC games in the respective 7pm Saturday time slots on ESPN. Currently it looks like the strongest games opposite the MWC games will be Oregon-Auburn on ABC during the Boise game and New Mexico St@Washington St on the PAC12 network during the Fresno game.
  11. Actually Fresno State awards several free-standing doctorates. It is second only to San Diego State in the total number of doctorates granted by a CSU each year. Two weeks ago at Spring 2019 graduation, Fresno awarded a total of 103 doctorate degrees. Fresno State awarded 33 EdDs but also 38 DNPs (Doctor of Nursing Practice) and 32 DPTs (Doctor of Physical Therapy). There are a couple of additional doctorate programs in the works that may be added in the next few years. San Jose State in Spring 2019 awarded only 46 doctorates, 11 EdDs and 35 DNPs. But that total may be enough for SJSU to be reclassified to a doctoral university in the next Carnegie cycle. San Jose State may soon have approval to add an OTD (Occupational Therapy Doctorate) to compliment the masters program (CSU Dominquez Hills is another campus wanting to grant OTDs). AB 829 (introduced by Bloom) authorizing CSUs to grant the OTD degree unanimously passed on the Assembly floor yesterday (on 5/29/19) and was sent to the State Senate.
  12. The first Saturday night of the season looks like it belongs to the MWC.
  13. And I'm not trolling when I am posting information about SJSU on this thread. It is more that to me, SJSU leadership seems to have been squandering opportunities both athletically and academically. Of course the athletic bit plays out here a lot. But academically, SJSU should have been making large strides. Oldest CSU, located in Silicon Valley, etc. Even competing with other Bay Area universities SJSU should be up with Cal Poly and San Diego as an overall campus not just known for engineering and computer science. Instead Fresno has been the one making more improvements on the academic side like being reclassified a doctoral university, larger increases in incoming student GPAs/SATs, etc. A strong San Jose State in all areas helps the conference. So it is frustrating to see where the school is vs where it could be.
  14. Does that also include the SJSU fans also trying to think they are different than the other campuses? That seems to be theme also.
  15. I dug up the CSU System's admission summary information provided to high school counselors about admission to the various campuses. Looking at the 3 MWC members: Both San Diego and Fresno saw increases in their average GPAs and SATs for admitted First-time Frosh. Fresno's average new student GPA actually jumped SJSU's. Fresno's average SAT increased but is still behind SJSU's. At SJSU the average SAT for an admitted Freshman went down, the only one of the 3 campuses to see a decline in one of the measures. Fall 2017 First Time Freshman Fresno State - Average GPA 3.33 Average SAT 960 SDSU - Average GPA 3.88 Average SAT 1229 SJSU - Average GPA 3.3 Average SAT 1119 Fall 2018 First Time Freshman Fresno State - Average GPA 3.53 Average SAT 1028 SDSU - Average GPA 3.93 Average SAT 1264 SJSU - Average GPA 3.35 Average SAT 1082 https://www2.calstate.edu/attend/counselor-resources/Documents/freshmen-2018-admission-impaction-chart.pdf https://www.ranchocampanahigh.us/wp-content/uploads/2018/03/freshmen-2017-admission-impaction-chart.pdf
×