A drop in the bucket to the money being poured in by the big wallets. It isn't the end zone denizens paying Arch Manning 7 figures. It's the folks in the suites. But whatever gives you the most angst...
Teams do it because its increasingly hard to get home OOC games. As evidenced by NDSU's home schedule - Mt Marty, Wisconsin-Stout, Oak Hills Christian College.
All the new schools are getting partial shares and that combined with the exit fees meant the original schools didnt have to take a hair cut financially.
They did fall off...they have 9 teams ranked 100 or below. More than any other conference. Tulane and SMU are reaping the benefits of playing really shitty conference schedules.
https://masseyratings.com/ranks?s=cf