Then you're an idiot.
Your TV market only matters if you own it. SDSU does not own their TV market. They are literally irrelevant in their own TV market.
BSU, on the other hand, owns Idaho, and has a pretty decent following out of state. Our "made for ESPN" games have garnered some of the highest non-Bowl ratings on ESPN, ever. The BSU vs VT game was their second highest rated CFB game of all time.
Like it or not, people tune in to watch BSU.