How are the number of TV sets in a 100 mile radius even relevant anymore? TV markets are a fukking dead metric. Dead. As in "this parrot is no more" dead. Soon, we'll only be talking about how many people streamed games and Idaho, believe it or not, was # 3 in the SBC and would be middle of the pack in the MWC.
The most important things should be the game itself and peer institutions. This board, for all of its positive aspects, is +++++ing retardedly obsessed with TV markets when the only team with any significant market penetration (huh, huh) is SDSU. But by all means, continue stroking it to Wichita State, UNT and UTSA as the future golden geese.
The only argument there is against Idaho is that our administration vastly undervalues athletics. We've got the money, just not the support. The present administration is the worst imaginable. Don't speak ill of the the dead, man. We have enough to worry about.